The Google Decade Ends

Posted on January 28, 2010 

The Google Decade Ends

As we near the end of the second decade of the Internet as a mass medium, no one can deny that the last 10 years have been all about Google (GOOG). When the aughts began, Google was a clever search algorithm with a little venture capital but no CEO, no substantial brand recognition, and no clear way to make money. Now, it’s a verb, a tech empire, and a public company with a market capitalization just shy of $200 billion (and sitting on $20 billion in cold, hard cash).

Company by company, industry by industry, the growth of Google can be measured by the rivals who are dead, dying, or struggling to live. Here’s a sampling of the butcher’s bill.

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