Market Data, Far From the Market

Posted on July 23, 2008 

Market Data, Far From the Market

Whether it’s for an Armani-suited Wall Street trader or a farmer in rural India, the right information at the right time is a baseline for success.

For 157 years, since signing a contract in 1851 to supply stock prices from exchanges in Continental Europe to the London Stock Exchange, Reuters has served up numbers to the finance set.

Now, Reuters is trying to provide analogous services to farmers in the developing world, where price information is stubbornly hard to compare. If successful, the program could become a model for economists and international agencies that have long proselytized for the use of technology — in particular, the mobile phone — to burnish economic growth in places like India and sub-Saharan Africa.

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