Cupcake Nation

Posted on September 13, 2008 

Cupcake Nation

There’s nothing inherently wrong with the cupcake. Just like there’s nothing inherently wrong in the Koran. But our society’s twisting of the cupcake’s role has become a sickness. They’ve paved the local bakery and put up a $3 cupcake store. Not only has the cupcake specialty boutique spread like a contagion to nearly every major city in the country, but nearly a dozen cupcake-recipe books have come out in the past two years, which is particularly amazing when you consider that, not counting dye, there are only about seven ingredients in a cupcake.

Patient zero was Magnolia, a tiny, retro bakery in New York City’s West Village, which, in 1996, had some extra batter and made a dozen cupcakes. Soon Magnolia had to institute a limit on cupcakes per customer. Then Sarah Jessica Parker, who lived nearby, put her local phenomenon on Sex and the City, leading tour buses to stop there. At the admittedly delicious Sprinkles in Los Angeles, which Oprah declared her favorite cupcake after getting a box from Barbra Streisand, the line on weekends is more than half an hour long. Which, yes, is longer than it takes to bake a cupcake.


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