Amazon.con

Posted on January 11, 2008 

Amazon.con

How the online retail giant hoodwinks the press.

I am the most successful writer in the United States. Based on what, you ask? You’ll just have to take my word for it. Not good enough, you say? Then why is it good enough when Amazon claims to be the most successful retailer in the United States?

The day after Christmas Amazon put out a press release declaring the 2008 holiday season “its best ever, with over 6.3 million items ordered worldwide on the peak day, Dec. 15.” The story was eagerly snapped up by the Associated Press, Reuters, the Washington Post, the Atlanta Journal Constitution, and even the Web site for Business Week, which really ought to know better. Some, but not all, of these accounts went on to concede that Amazon would not provide revenue data for the entire shopping season, or even for its “peak day.” Nor would Amazon confirm or deny that one or both of these revenue figures exceeded those for 2007.

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