What if They Released a Movie and Nobody Came

Posted on January 1, 2007 

What if They Released a Movie and Nobody Came

Somewhere out there – possibly reading this very article – are the members of a most exclusive fraternity. These people (I think there may be three of them) may not know each other. They may not know they belong to such a tiny club. But they played a pivotal role in movie history: these people helped the Tom Sizemore and Katherine Heigl-starring movie Zyzzyx Road reach an astonishing 30 dollars at the domestic box office.

That’s not a typo. I didn’t mean 30 million dollars. Or 300,000 dollars. Zyzzyx Road, released on February 25th of 2006, was released in one theater, where it played for six days and earned 30 dollars total. That would be an average of five dollars per day, although Box Office Mojo tells us that the film actually made the bulk of its money – twenty bucks – on the opening weekend.

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