Welcome to Modbury. Just don’t ask for a plastic bag

Posted on April 28, 2007 

Welcome to Modbury. Just don’t ask for a plastic bag

Modbury is the quintessential small West Country town. Set in a hollow among rolling Devon hills just a few miles from the sea, it has 760 households, a high street, three churches, a primary school, several pubs, two takeaways, a surgery, a small supermarket and 40 or so small shops.

Not much happens in Modbury. Some say the last time the peace was disturbed was in 1643 when Roundheads and Cavaliers fought in its streets. But a revolution of another kind will take place on Monday. At 8am it will become the first plastic bag-free town in Europe.

Spurred by environmental fervour and growing concern about the 100bn or more plastic bags thought to be littering the world and clogging the seas, the town’s 43 traders have unilaterally declared their independence from the plastic bag and have pledged to no longer sell, give away or otherwise provide them to anyone in Modbury for a minimum of six months.

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