Starbucks opens its first store in Russia

Posted on September 8, 2007 

Starbucks opens its first store in Russia

With the hiss of an espresso machine and a note in Russian explaining the meaning of tall, grande and vente, Starbucks opened its first coffee shop in Russia on Thursday in a mall outside Moscow.

The long-awaited opening sealed a victory for the chain, which is based in Seattle, in a fight with a Russian trademark squatter who had barred Starbucks’s entry into this market for more than three years, just as a coffeehouse culture burst onto the scene in Russia. Starbucks refused to pay the squatter and eventually won its case in court.

Still, that dispute highlighted the challenges for Starbucks as the chain starts a major effort to expand internationally. The United States will eventually become saturated with Starbucks shops, making future growth at home more difficult.


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