7-Elevens become Simpsons ‘Kwik-E-Marts’

Posted on July 2, 2007 

7-Elevens become Simpsons ‘Kwik-E-Marts’

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO’s cereal and Squishees, the slushy drink knockoff of Slurpees.

At 7-Eleven, they’re hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.

The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.

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