Sony intros Memory Stick movies as Target KO’s UMDs

Posted on July 16, 2006 

Sony intros Memory Stick movies as Target KO’s UMDs

As national retailer pulls UMD movies from shelves, Sony begins to offer very limited selection of direct-to-memory movies for its portable.

After getting off to a strong start in the wake of the American PSP launch last March, the Universal Media Disc (UMD) appears to be on its last legs. Sales of movies on the PSP’s once-hot proprietary format have slowed to a trickle, causing several major movie studios to cease supporting it. In March, the Hollywood Reporter ran an article claiming that the home-entertainment divisions of Universal Studios and Paramount Pictures have “completely stopped” releasing films on the format, and other studios have been cutting back their release slates.

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