NASA’s vision lost on Web generation

Posted on December 30, 2006 

NASA’s vision lost on Web generation

Young Americans have high levels of apathy about NASA’s new vision of sending astronauts back to the moon by 2017 and eventually on to Mars, recent surveys show.

Concerned about this lack of interest, NASA’s image-makers are taking a hard look at how to win over the young generation — media-saturated teens and 20-somethings growing up on YouTube and Google and largely indifferent to manned space flight.

“If you’re going to do a space exploration program that lasts 40 years, if you just do the math, those are the guys that are going to carry the tax burden,” said Mary Lynne Dittmar, president of a Houston company that surveyed young people about the space program.

Comments

Leave a Reply