Is Marvel Ready for its Close-Up?

Posted on June 26, 2006 

Is Marvel Ready for its Close-Up?

The comic-book king is tired of taking a safe but small cut from licensing its characters for blockbuster films – so now it’s going to make the movies itself.

Bombs burst. Tongues of flame split the predawn darkness. People in bomber jackets, clutching weapons, lurk in the shadows. Then a barrel-chested man in black edges forward and, in a thick Israeli accent, issues a command: “Colossus’s hand has to touch Rogue’s forehead,” he says. “Not her hair. For her to take on his shielding powers, he must touch her skin.”

The man is Avi Arad, chief executive of Marvel Entertainment’s Marvel Studios unit. The setting is the woods near Vancouver, British Columbia, where 20th Century Fox is shooting its soon-to-be-released X-Men 3, and Arad, as is his habit, is laying down the law according to Marvel.

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