In terms of purchasing, it’s a woman’s world – study

Posted on January 29, 2006 

In terms of purchasing, it’s a woman’s world – study

Some say it’s a man’s world, but women actually make most purchasing and entertainment decisions, according to a study that could influence advertisers and media companies.

It’s long been accepted that women pick out most of the clothes for the family and decide on home furnishings, but market research firm NPD’s study of 51,000 U.S. households showed some surprising facets of purchasing decisions broken down by gender.

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