Beerbelly is a big success

Posted on July 19, 2006 

Beerbelly is a big success

The Beerbelly – a secret strap-on beer holder that disguises itself as a bulging beer belly – is being marketed in the US.

It was the brainchild of three middle-aged men who wanted a way of sneaking beer into movies and baseball games.

Within just five days of launching their www.thebeerbelly.com website, they had an incredible two million hits and calls for it to be sold worldwide.

The £20 Beerbelly’s harnesses slip over the shoulders and around the waist, under a shirt, leaving onlookers thinking the wearer just spends too much time in the pub.

But little do they know, the wearer doesn’t actually need the pub – he, or she, has an 80-ounce plastic bladder full of beer constantly at hand.

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from Ananova

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