That 90s Sham

Posted on December 11, 2005 

That 90s Sham

Brilliant article critiquing everything that was the 1990s.

What is the 90s? What does it represent? What was its zeitgeist? This is the tricky part. See, hipsters in the 90s thought that they’d figured out a way to position themselves as the first generation ever which wouldn’t, in retrospect, look as ridiculous as previous generations. They thought they’d secure their place by ironically fixating on 70s retro (thus sparing themselves from having to create too much of their own destined-to-be-dated material) as well as adapting the language of a hyper-conscious, self-aware man-outside-of-his-time, narrated as glibly as possible, as a way of ironically distancing themselves from their own stances.

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