Fulla has the Mid-East doll market covered

Posted on December 23, 2005 

Fulla has the Mid-East doll market covered

Fulla has the Mid-East doll market covered

Fulla, the Muslim doll, is now thought to be the best-selling girl’s toy in the Arab world, two years after she first came on the market, displacing her Western rival, Barbie, in shops across her native Levant.

With thick black hair and large dark eyes, Fulla is the physical antithesis of Mattel’s blonde, empty-eyed icon of Western consumerism.

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