Abercrombie: A Journey Into the Heart of Toolness.

Posted on September 11, 2005 

Abercrombie: A Journey Into the Heart of Toolness.

I am only looking. Why do I suddenly hear Jim Morrison howling between my ears? I step over the threshold from a bright, white shopping mall into a cavern selling an aspirational lifestyle of toolness. “This is the End. My only friend, the end.” The pounding bass from electronic music ushers me into a store with the ambiance of a frat party and an opium den.

“Bra.” A tall Aryan boy in unpleated khakis and a counterfeit Rugby shirt accosts me. He initiates some kind of tribal hand shake. His collar is popped and disjointed. His hair is stylish chaos. “Do you need help?”

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